{"id":227954,"date":"2019-10-23T12:39:34","date_gmt":"2019-10-23T12:39:34","guid":{"rendered":"http:\/\/183.82.96.65:3234\/osm-website\/?page_id=227954"},"modified":"2024-02-02T04:56:31","modified_gmt":"2024-02-02T04:56:31","slug":"customising-the-customer-journey","status":"publish","type":"page","link":"https:\/\/staging.osmosys.co\/uk\/customising-the-customer-journey\/","title":{"rendered":"Customising the Customer Journey&#8211;Case study"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.33) 0%|rgba(0,0,0,0.39) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.33)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.39)&#8221; background_image=&#8221;https:\/\/staging.osmosys.co\/wp-content\/uploads\/2019\/10\/Case-study-image-6.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;78px||93px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;proxima nova|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;42px&#8221; header_font=&#8221;proxima nova|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;32px&#8221; header_letter_spacing=&#8221;-1px&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;86px&#8221; custom_margin=&#8221;24px||-65px||false|false&#8221; custom_padding=&#8221;||0px||false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|13px||13px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"font_2\">Customising the Customer Journey<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;21%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;55px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;64px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;23px&#8221; header_text_color=&#8221;#ffffff&#8221; header_3_font=&#8221;Open Sans||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;23px&#8221; header_4_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;off|desktop&#8221; content__hover=&#8221;<\/p>\n<p>Description about the web appliaction<br \/>\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.<\/p>\n<p>&#8220;]<\/p>\n<div data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v2wbjy\">\n<h3 class=\"font_0\"><\/h3>\n<div data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v2wbjy\">\n<h3 class=\"font_0\"><span>Using Dynamics 365 in the Retail Sector<\/span><\/h3>\n<\/div>\n<h4 data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v2x33y\"><\/h4>\n<\/div>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<p><span>Osmosys partnered with a US-based housing service provider to successfully design and develop a web-based enterprise application to enhance their customer service. <\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;Open Sans|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v1skyb\">\n<p class=\"font_8\" style=\"text-align: center\"><span>Delivering sustainable competitive advantage through a customised, informative and engaging Microsoft Dynamics 365 customer shopping solution.<\/span><\/p>\n<\/div>\n<div data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v1skyp\" style=\"text-align: center\"><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221; ds-carousel-section&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|-4px||-4px|false|true&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px||0px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|85px||85px|false|true&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;proxima nova||||||||&#8221; text_text_color=&#8221;#134880&#8243; header_2_font=&#8221;proxima nova||||||||&#8221; header_2_text_color=&#8221;#134880&#8243; min_height=&#8221;17px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Industry<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.22.0&#8243; width=&#8221;9%&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;3px&#8221; custom_margin=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#324158&#8243; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In the retail industry, supporting customer demand, while managing the supply of goods to customers and preserving the business-to-customer relationship is paramount.<\/span><\/p>\n<p><span>To fulfill customer needs and attract new customers in the process, retailers must keep up with changes in customer buying habits and trends. <\/span><\/p>\n<p><span>Our Client, a dynamic European retail enterprise, needed an intuitive, engaging and informative solution that would make the shopping experience fun and rewarding and ultimately deliver a sustainable and competitive advantage.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-19px||-19px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;proxima nova||||||||&#8221; text_text_color=&#8221;#134880&#8243; header_2_font=&#8221;proxima nova||||||||&#8221; header_2_text_color=&#8221;#134880&#8243; min_height=&#8221;17px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div data-packed=\"true\" class=\"txtNew\" id=\"comp-k1v2eefi\">\n<h2 class=\"font_0\"><span> Client Requirement<\/span><\/h2>\n<\/div>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;9%&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;3px&#8221; custom_margin=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#324158&#8243; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Our Client was facing challenges with their store operations and their ability to track inventories in real time. The use of a number of disparate and outdated systems to collect and analyse various types of data from each customer held them back from delivering outstanding, efficient and product-centred customer service, and building customer loyalty.<\/span><\/p>\n<p><span>Osmosys could see that they needed a customised CRM solution to provide information on crucial trends, consumer behaviors, and patterns of sale by gathering and evaluating sales data. This would help them to collaborate customer information, formulate better strategies, take crucial decisions and develop customer programs to run an effective retail operation. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;proxima nova||||||||&#8221; text_text_color=&#8221;#134880&#8243; header_2_font=&#8221;proxima nova||||||||&#8221; header_2_text_color=&#8221;#134880&#8243; min_height=&#8221;17px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Our Solution<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;9%&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;3px&#8221; custom_margin=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#324158&#8243; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Osmosys designed a customised CRM solution to help with all the stages of the sales process, while enabling strategic planning decisions to market goods and services proficiently. With Microsoft Dynamics CRM, our Client was able to effectively organise and record of their engagement with customers from the pre-sales process through to converting into an active account before managing the customer details from that point onwards. <\/span><\/p>\n<p><span>Working hand in hand with our Client, our team developed an intuitive back-end user interface to process a wide range of data on shopping behavior. Customers would be able to see their overall rewards progress and sales executives could begin to look at patterns of behavior to focus on providing shoppers with tailored information and offers based on their interests and buying patterns. This holistic view of the customer was seen as essential in making them feel more connected and loyal towards the brand.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-16px||-16px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;proxima nova||||||||&#8221; text_text_color=&#8221;#134880&#8243; header_2_font=&#8221;proxima nova||||||||&#8221; header_2_text_color=&#8221;#134880&#8243; min_height=&#8221;17px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Results<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;9%&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;3px&#8221; custom_margin=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.0&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#324158&#8243; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>By enhancing task and data processes, our Microsoft Dynamics CRM solutions allowed our Client to offer its customers the very best customer service, thanks to enhanced operational efficiency and data management.<\/span><\/p>\n<p><span>New customised dashboards and views for management reports offer a graphical representation of sales data, making it easy to understand at a glance while tracking the performance of the team members.<\/span><\/p>\n<p>A 360-degree-view of the customer enables our Client to deliver a multi-channel customer experience, with access to their transaction history. Teams can look at common data and use the CRM analytical tools to better understand patterns of behavior, before sending relevant communications to them for a much more rewarding and tailored customer experience.<\/p>\n<p><span>\u00a0<\/span><span>For information on how we can help your business deliver exceptional customer service, get in touch with Osmosys today. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#F2F2F2&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||0px||false|false&#8221; custom_padding=&#8221;1px||88px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; 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IndustryIn the retail industry, supporting customer demand, while managing the supply of goods to customers and preserving the business-to-customer relationship is paramount. To fulfill customer needs and attract [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-227954","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/pages\/227954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/comments?post=227954"}],"version-history":[{"count":0,"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/pages\/227954\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.osmosys.co\/uk\/wp-json\/wp\/v2\/media?parent=227954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}